Idiocracy — Drinkin’ It All In
February 3rd, 2008 by 
Rory Harper
This isn’t about something obscure, but we’re all really smart people here at EOB, so I thought it might be as obscure for you as it was for me.
Last night, while I was staying with She Who is Awesome and her intended, Jesse, she made me watch ‘Idiocracy’, the Mike Judge (he’s another Texas boy! Yee-haw!) movie about a future where the stupid people have so completely outbred the smart people that the world’s average IQ is somewhere around 50. Or maybe 20.
I normally despise stupid movies about stupid people. Couldn’t even finish the commercial for ‘Dumb and Dumber’. But this is a smart movie about stupid people. I suspect that it has metaphors and stuff in it. Maybe even some satires. Even though I’m ashamed, I thoroughly enjoyed it.
It’s not for the faint of heart; I had an almost continuous cascade of ‘WTF! They can’t really be doing that’ moments while watching it.
The only drink in the world of the future is Brawndo. It now is a real drink, and here’s their web site.
They have a bunch of video commercials and they’re…. well… damned if I know how to describe them. But they make me laugh.
The same guy who did the voice on the first Brawndo commercial also did the voice on this commercial for Power Thirst. It made me want to eat my own head. I almost fell out of my chair when we came to the line about God and lemons.
None of these are safe for work, incidentally.
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Try not to hate me for this post, guys. It’s our future, and it’s already here. We just have to learn to accept it.
(There’s probably an extremely serious, meaningful conversation to be had about some of the issues presented in this movie and these commercials, but I may not be the guy to have it with.)
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Posted in Daily Life, Dammit!, Geniuses, Horror, Movies, Pop. Culture, Rachael is Awesome, Rory | 
5 Comments »
February 3rd, 2008 at 9:43 pm
Actually, I’ve heard a couple of people I trust say good things about this movie. (I hate dumb movies about dumb people, too.) Your recommendation reinforces this. It definitely makes me want to check it out.
February 3rd, 2008 at 10:30 pm
Yeah, Morgan, if you follow the ‘Idiocracy’ link to Rotten Tomatoes, you’ll see that it is very much not to some people’s taste.
It definitely tickled my fancy, though. It ain’t a GREAT movie, but I sure as hell got my entertainment dollar’s worth from it.
February 4th, 2008 at 10:02 am
Where can I buy some preposterone?
February 4th, 2008 at 10:04 am
Does
“We’re all really smart people here at EOB”
belong in the same post with
“I suspect that it has metaphors and stuff in it.”
?
May 11th, 2008 at 10:31 pm
[...] I do confess that the latest research on the subject of intelligence, embodied in the movie ‘Idiocracy’, is [...]