Pablo Defendini pointed me at this:
Iâ€™ve been thinking a lot about internet snarkiness lately, and what I keep coming back to is that snark was a defense mechanism that evolved perfectly in the truth-deficient, cynicism-rich compost heap of the Bush era. [emphasis Steve’s] When most of everything thatâ€™s told to you is bullshit, itâ€™s easier to treat everything with suspicion. Genuineness is met with skepticism. Enthusiasm with ridicule. Optimism with derision. Itâ€™s easier to keep things at armâ€™s distance that way – keep them where they canâ€™t hurt you.
A Post-Snark Era?Â From Enter the Octopus